Alas (Pangoling/COG-UK) base letterings don't stand for location. And neither do the numbers following them stand for directly identifiable mutations except for the "with E484K" designators. Those directly stand for specific mutations relative to the first-identified/original variant. As Wikipedia explains

> The name of the mutation, E484K, refers to an exchange whereby the glutamic acid (E) is replaced by lysine (K) at position 484. It is nicknamed "Eeek".

As for designations like B.1.1.7 those refer indirectly to mutations. The competing designation for that from Nextrain [is](https://en.wikipedia.org/wiki/Lineage_B.1.1.7) 20I/501Y.V1 (formerly 20B/501Y.V1). 

Nextrain is a US-Swiss endeavor, while Pangolin/COG-UK [is](https://en.wikipedia.org/wiki/COVID-19_Genomics_UK_Consortium#Developments) (somewhat evidently) UK based.

As for the Pangoling naming, they started with two letter (A and B) but the first letter actually changes when the nesting gets too deep:

> We propose that major lineage labels begin with a letter. At the root of the phylogeny of SARS-CoV-2 are two lineages that we simply denote as lineages A and B. The earliest lineage A viruses, such as Wuhan/WH04/2020 (EPI_ISL_406801), sampled on 2020-01-05, share two nucleotides (positions 8782 in ORF1ab and 28144 in ORF8) with the closest known bat virus (RaTG13). Different nucleotides are present at those sites in viruses assigned to lineage B, of which Wuhan-Hu-1 (Genbank accession MN908947) sampled on 2019-12-26 is an early representative. Hence, although viruses from lineage B were sequenced and published first (Wu et al. 2020; Zhu et al. 2020; Lu et al. 2020), it is likely (based on current data) that lineage A viruses form the root of the SARS-CoV-2 pandemic phylogeny. At the time of writing, viruses from both lineages A and B are still circulating in many countries around the world [...]
>
> e then defined
further SARS-CoV-2 lineages, each of which descends from either lineage A or B and is
assigned a numerical value (e.g. lineage A.1, or lineage B.2). Lineage designations were made
using the following set of conditions: [...]
>
> Each descendent lineage should show phylogenetic evidence of emergence from an
ancestral lineage into another geographically distinct population, implying substantial
onward transmission in that population. In the case of a rapidly expanding global lineage
the recipient “population” may comprise multiple countries. In the case of large and
populous countries it may represent a new region or province. [...]
>
> The iterative procedure in step II can proceed for a maximum of 3 sublevels (e.g. A.1.1.1) after which new descendent lineages are given a letter (in English alphabetical sequence from C - so A.1.1.1.1 would become C.1 and A.1.1.1.2 would become C.2.

At the time that paper was written B.1.1.7 had not yet been identified, but its ancestors were:

[![enter image description here][1]][1]

As you can see B.1.1 had spread to the UK, so the "Kent" variant discovered in late 2020 was assigned under B.1.1 for those reasons.

Now the [lineage P.1](https://en.wikipedia.org/wiki/Lineage_P.1) for example 

> has also been called 'B.1.1.28.1', although strictly only three sublevels are permitted in the PANGO Lineage system of nomenclature, hence the designation 'P.1'.



  [1]: https://i.sstatic.net/tnv0J.png