Specifically, I'm looking at Old Spice and Axe sprays. The labels warn that users should not inhale the fragrance (ironic given its purpose), but what are the consequences of prolonged inhalation?

  • 1
    that depends on the composition of those sprays.
    – azam
    May 10 '15 at 1:44
  • 1
    I recommend carefully distinguishing between deodorants and antitranspirants when phrasing the question, as the two are often colloquially used as synonyms but in fact they are not, and there are significant differences in their potential side effects; but then again, this is relativized as you explicitly ask about consequences on inhalation, which then would exclude the others. So I'd generally recommend paraphrasing the question to be more specific.
    – cirko
    May 19 '15 at 11:23

I can't speak for Old Spice, but Lynx/Axe is basically just a solution of perfume in ethanol. The ethanol kills the skin bacteria that generate the malodour (though the population quickly recovers!) and the perfume just makes you smell nice.

Pure/concentrated ethanol will destroy cell membranes, which is how it kills skin bacteria, so it's more dangerous than its widespread use in drinks would suggest (though fortunately diluting ethanol with water greatly reduces the damage to cell membranes). The solvent in Axe is about 95% ethanol and this is concentrated enough to cause damage. There isn't very much ethanol in a typical few seconds of spray, but I suppose if you pointed the can up your nose and inhaled as you sprayed you might cause some real damage. I suspect the intense pain it causes would mean most people will do this only once!

But I would guess the most dangerous ingredient in the deodorant is the perfume. Perfumes are an unholy mixture of terpenes, alcohols, ketones and lots of other stuff, and many of these chemicals are irritating to skin. Handling flasks of pure perfume is done in a fume cupboard with gloves and protective eye wear. Getting any large amount of perfume onto a mucous membrane like the eyes, throat or lungs would cause irritation and pain. But again, the amount of perfume in a few seconds of spray is small and you'd have to work at it to do yourself any serious harm.

I suspect the warnings not to breathe the spray are largely just being cautious and/or a way of being protected from being sued. Though in principle the contents of the spray can cause harm this would take exceptional circumstances, and even then the result is likely to be local irritation rather than any serious damage.


To my considerable surprise I have found a safety data sheet for Axe deodorant online (note that this is a 55KB PDF). The sheet gives the formulation though it omits the perfume concentration. I would guess this is because the perfume concentration is below the level where it has to be disclosed. The section on toxicology states:

EYE CONTACT: May cause redness or irritation.
SKIN CONTACT: Overexposure may cause a skin reaction such as redness. Do not use on broken skin.
INGESTION: May cause nausea, vomiting and diarrhea.
RESPIRATORY: Intentional misuse by deliberately concentrating and inhaling the contents can be fatal or
CHRONIC EFFECTS: None expected
NTP: None
IARC: None
OSHA: None
  • I suspect there is more to the warning of "don't inhale" than legal overcautiousness. If it is a spray, there are probably other unsavory things added to it to keep the pressure system working, just like cans of compressed "air" have gases added to it and should not be huffed.
    – rumtscho
    May 12 '15 at 16:37
  • @rumtscho: the propellants are normally low molecular weight alkanes, and these are entirely harmless. May 12 '15 at 16:45
  • @DaveL: I need to be a bit careful because I was at one time employed by the company that makes Axe. I'm no longer employed by them, but I feel uneasy talking about stuff that is potentially confidential - like the formulation of Axe. What sources would you like me to cite? Toxicity data on ethanol is just a Google away, though I suspect finding publically available deodorant formulations would be harder. May 13 '15 at 10:30
  • @DaveL: to my surprise i managed to find a safety data sheet for Axe online May 13 '15 at 11:36

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