I've been seen seeing the "TV Doctors" commercials recently from Cigna. And it got me wondering. Strictly from a financial sense, what is the estimated average benefit (or cost) of annual checkups. Seeing these commercials run so heavily would make me think that they see this as beneficial to them financially.
Even if it is being done more to enhance their image than to directly make money, it would seem they've decided that the cost of annual checkups must be fairly reasonable for them.
So what is the estimated financial benefit of an average checkup?
Though I really have to imagine there has to be a wealth of data on this question out there SOMEWHERE, let's definitely try to simplify things in hopes of getting some kind of an answer by making the consideration of costs just strictly the net return for a patient paying all costs at approximate market value. Obviously it probably changes by age, and seeing such fluctuations how would be absolutely brilliant, but an average value would be just fine. And there's quite a lot of estimation and fluidity in such values, as costs and values change... so even old data would work great for me. Just to get a rough idea with some support.
Is there not such a value out there?